Strategic Marketing Promotional Campaigns Nestle

Question: Discuss about the Strategic Marketing for Promotional Campaigns Nestle. Answer: Introduction: Nestle is very active in its promotional campaign and remain in the media limelight. There has been no recent new-product launch by the company. However, the company actively operates the website of the company. These approaches help the company to reach their target customers easily. The recent approach made by the company as a part of their promotional campaign is regarding the concerns related to health issues. Nestle has targeted the youth as well as young parents. In its recent promotional activity, Nestle has come up with the promotional campaign, Creativity Reinvents The Classic, featuring the Grammy award-winning music creator will.i.am (nestle.com.au). The motive behind this campaign is to increase the awareness for fitness to stay energetic and vibrant. Nestle has also turned the attention of parents towards healthy living habits of their children. As a part of the Raising Nutrition Savvy Kids, the company did a campaign and asked more than 1300 parents about their knowledge of child nutrition (nestle.com.au). The campaign highlighted the fact that majority of parents do not understand the importance of healthy habit among their children. Additionally, the parents were also taught to cook healthy food. It can be said that the promotional approach used by the company are very impactful because the products sold by the company include coffee, chocolate, fast foods like noodles, snacks and others are the food substances whose major consumers can be regarded as the youth aged between 20 and 40 years (Alden et al. 2013). Therefore, the promotional campaigns are rightly targeted with right approach. If the promotional campaign of Peters chocolate is compared with the campaign of Nestle, it can be said that the former company focuses more on its product rather than the social concern whereas Nestle always come up with such promotional campaigns that highlight certain issues related to social concern (Czinkota and Ronkainen 2013). Health concerns have been increasing among the consumers. Keeping the same perspective in mind, the company has aimed at people between the age of 20 and 45 years who are lovers of coffee as well. Therefore, it can be said that the company has been targeting its consumers rightly by highlighting recent societal or environmental factors (Meissner 2012). These promotional campaigns can be regarded as one of the major reason that has helped the company to market its product worldwide. The company has been operating in major countries and has been able to compete with the major other companies like Peter, Cadbury and others. Reaching the target group of cons umers using the best possible marketing strategies can help the company to improve their marketing activities (Czinkota and Ronkainen 2013). Impact of worldwide demographic trends on the opportunities for international marketing: Past few decades have witnessed major transformation in the urban dwellers around the world. More and more cities have been evolving with increase in the wealth and power. If urban culture is taken into consideration, it has invited innovation, wealth, talent and creativity. The turbulent nature of the global environment is creating a huge influence on the performance of business. A greying population or a more ethnically diverse brings the opportunity of new demands in the consumer market (Song, Srensen and Yan 2016). These changes have greatly demanded changes in the life style and the work values from one person to another. Greater cultural awareness and the skills of better communication skill have opened the opportunity of better marketing in the international market. There has been increasing impact of social networking sites like Facebook and Twitter that has changed the way of marketing and advertisement in the recent situation. As pointed out by Terpstra Foley and Sarath (2012), that even the politicians from around the world are using the social media platform for their promotional events. These strategies are highly successful because social media platform gives the opportunity of instant feedback from the receivers end. Industries that are set to benefits from the ageing baby boomers: Major industries that gains benefit from the ageing baby boomers belongs to those that operates with the help of internet. With the increasing impact of internet and increasing globalization, connectivity has become very easy. There has been an increase of e-commerce business as well. Online shopping sites like Amazon, eBay, Flipkart and many others to name are utilizing this platform to increase their business (Whitbourne and Willis 2014). Other industries that are set to get benefits from the ageing baby include: Property business: Song, Srensen and Yan (2016) commented that home ownership is very common among the baby boomers. He further added that it is one of the encouraging factors among the baby boomers to own a house. Therefore, there is a great chance in the increase of property business. Health care industries: The baby boomers are very conscious about their health and it has been found that majority of people are investing in the health care. This has lead to the changes in the thinking and approaches made by the government. Therefore, this industry is also increasing (Meissner 2012). Travel industry: The baby boomers are also fond of travelling. It has been estimated that there will be an increase in the travel industry by almost 26%. It is also expected that there is an increasing approach of one night stay at different locations. These approaches automatically increase the chance of travel and tourism industry. Aged-care facilities: With the retirement of the ageing baby boomers, there shall be increasing aged-care facilities as well. There will be an increasing demand of care facilities and retirement villages. Financial planning: Superannuation funds and other financial services have been gaining much importance in the recent perspective. As pointed out by Alden et al. (2013), that the baby boomers are greatly concerned about their financial services and tends to seek financial funds to maximize their income. It is for this reason, the financial planning sector has great opportunity tom prosper in the coming years. References: Alden, D.L., Kelley, J.B., Riefler, P., Lee, J.A. and Soutar, G.N., 2013. 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